• For photos to publish, the user has to be a registered user.
  • The user will receive an email from asking them to click the link verifying that the photo can be published on
  • All photos will be edited by staff.
  • The photos must meet the Photo Guidelines.
    • The Content was created by me or by my employees or by a third party who has given me written permission to use the Content in the manner contemplated by the Application.
    • If the Content includes a person or persons, I have obtained from each person in the photo the unrestricted right to use the photo.
    • I have the unrestricted right and authority to use the Content in any media and in any advertising published under the Application in the way it is used.
  • reserves the right to remove any content that does not conform to policy.
  • By submitting information, you are granting permission to publish the information you provided.
  • Most submissions take at least 24 hours and may take up to a week to appear online
    • Discount cigarettes [2010 health canada brochure]

      It's time to clear up the confusion over e-cigarettes – itv news

      Revised 2011
      ISBN 978 1 100 17397 9
      Cat. No. H128 1/10 625E PDF

      Help on accessing alternative formats, such as Portable Document Format (PDF), Microsoft Word and PowerPoint (PPT) files, can be obtained in the alternate format help section.

      (PDF Version 195 K) Key Messages

      • The smoke from discount cigarettes contains the same chemicals, in similar concentrations, as the smoke from premium cigarettes.
      • Smoking discount cigarettes poses the same risk of harmful health effects as smoking other Canadian cigarettes.


      Over the last decade, (2000 2010), price competition between cigarette manufacturers has resulted in a significant number of “discount” cigarettes being introduced to the market. These cheaper brands have become increasingly popular with Canadian smokers and have gained considerable market share from premium brands. Discount cigarettes are defined as cigarettes sold at a price below the average unit wholesale price, while premium cigarettes are defined as cigarettes sold at a price above the average unit wholesale price. Figure 1 illustrates how the sales of a discount brand increased for one manufacturer while the sales of one of its premium brands decreased over a few years.

      The availability of cheaper cigarettes has raised concerns about their impact on public health. Evidence has shown that “individuals have switched to lower priced discount brands rather than quitting smoking or decreasing the number of cigarettes smoked.”Footnote 1

      Figure 1 Total unit wholesale sales in Canada of a discount and a premium brand from the same manufacturer, 2000 2008Footnote 2

      Tobacco smoke contains over 4,000 different chemicals that are formed when tobacco burns. At least 70 of these are known to be cancer causing.

      To assess the potential health impacts of discount cigarettes, Health Canada characterized and compared selected discount and premium brands.


      Physical characteristics and tobacco composition are shown in Table 1 for one discount and premium brand. The choice of brand was based on declared tar value. No statistically significant difference in length, diameter, tobacco weight, ventilation, tobacco pH, smoke PH and nicotine content per cigarette was observed between premium and discount cigarettes. In addition, both types contain the same additives.

      Table 1 Comparison of physical characteristics and tobacco compositionFootnote 2 of a discount and a premium cigarette brand from the same manufacturer Premium A Discount A