Parliament is a brand of cigarettes introduced by the Philip Morris Tobacco Company. The brand was first introduced in the U.S. in 1931 and is distinctive for it’s recessed paper filters that present the smoker with a sharp, tangy flavor. The Parliament brand currently holds a strong market position worldwide.

Parliament cigarettes are believed to be the first cigarettes to introduce the “Filter Tip”. This filtration system consists of a piece of cotton that is meant to keep bits of tobacco away from smoker’s lungs in the process of inhalation. While most of tobacco brands offer cigarettes with solid foam filters, Parliament offers Recessed Paper Filters for better filtration and staining prevention (by keeping the extracted smoke far away from smokers’ teeth). Parliament cigarettes have a very mild flavor even though they are still quite strong. This is due to the carefully developed balance by Philip Morris to ensure soft and pleasant smoking. From the very beginning of production, Parliament has always been a step ahead in technology and thus there’s no wonder Parliament cigarettes are so pleasant to smoke.

Parliament can be considered the leader among premium segment brand cigarettes worldwide. In the mid 1970s, Parliament cigarettes were the first brand to be sold outside the US. However, Parliament managed to occupy a strong positions only in Japan, Argentina, Israel, Turkey, and recently in Russia. Parliament cigarettes were not very well known in European markets at the beginning of the 21st century. Hence, Philip Morris has decided to launch a small but focused campaign, assuming that a huge ad campaign could negatively affect the image of this premium cigarette brand.

Brand associate rmc (ready made cigarettes) at jti (japan tobacco international) in brussels area, belgium – job

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The candidate will be a member of the C&TM Strategy Team and mainly responsible for supporting the RMC Group Brand Manager in translating brand strategies into actionable brand programs. The Brand Associate plays an important supporting role in coordinating and implementing the portfolio / packaging roadmap, brand strategies and activation programs for the JTI brands in Belgium and Luxembourg. In addition, he/she will manage specific projects related in terms of identifying opportunities, assessing them and managing the implementation. He/she will also be responsible for the daily brand management administrative processes.


1. Support the development of the RMC brand portfolio and pricing strategies based on HQ & Market guidelines, best practices and market dynamics in order to maximize portfolio/brand performance and ROI, monitoring and suggesting corrective actions

2. Management of product and packaging activities regarding operational market implementation of new introductions, product changes, price changes and/or line extensions, while safeguarding quality, consistency and in time delivery. Regular contact with JTI R&D in Trier and customer service.

3. Work in close collaboration with key stakeholders within C&TM Planning, Development and Operations as well as other relevant Internal and external departments in order to ensure a timely alignment of the brand strategies behind consumer / trade programs and activities. Evaluation of project implementation to enable mid course assessment of progress. This should make possible refinements to increase effectiveness and Return on Investment.

4. In close liaison with Strategic Intelligence and the partners , the candidate should formulate consumer insights driven by consumer and trend monitoring, and translate these into new business ideas and suggest improvement areas for the brand portfolio in close collaboration with the brand manager.

5. Responsible for daily brand management administrative processes (project monitor, SKU updates, product file, weekly and monthly briefs, budget..)

6. Support development of Annual and Strategic Plan, Business Review and TDT and any other tasks requested