Is it ethically justifiable to advertise electronic cigarettes? As the sector matures, the question is no longer a philosophical one.

An advertising arms race has begun as e cigarette brands look to build their market share. Last year, around f10 million was spent on ads for e cigarettes, which reported sales of nearly f200 million in the UK. Spend is expected to rise significantly over the next two years as sales boom.

Many agencies are already involved. Iris has created ads for Vype, Walker Media works on Njoy and Brothers and Sisters was recently appointed to the f20 million Skycig account.

Many argue that advertising e cigarettes is a good thing. The products can help people quit tobacco and there is no evidence that e cigarettes are harmful to health.

But others are uneasy. They say the products normalise cigarettes and fail to cure nicotine addiction. More over, there are fears that the ads could appeal to under 18s and glamorise smoking.

The emergence of e cigarettes leaves some agencies in a difficult position. Abbott Mead Vickers BBDO, which works with Cancer Research UK and has run ads for the smoking cessation brand Nicorette, has a policy of not working with tobacco companies. But the agency refused to comment on whether it would collaborate with an e cigarette brand. The media agencies MediaCom, MEC, ZenithOptimedia and Manning Gottlieb OMD also declined to clarify their position.

Within two years, the issue will be transformed when the European Union Tobacco Products Directive is introduced in the UK.

This will class e cigarettes with less than 20mg of nicotine as tobacco products and thus unable to engage in “cross border advertising”. Those with more than 20mg must be licensed by the Medicines and Healthcare Products Regulatory Agency. Ads will then be strictly regulated and required to focus on the product s role in smoking cessation. E cigarette manufacturers have vowed to fight the directive.

Some predict a land grab, with companies advertising heavily to build their brand and market share before a clampdown. But who will be willing to take their money?

Reviews electronic cigarettes – the vapestick brand

The top 5 best selling brands of cigarettes worldwide

When it comes to product reviews electronic cigarettes get their fair share of attention. Everywhere you look these days it seems as though there&#39 s a new review site, distributor, or user forum popping up on the Internet. While all this attention is good, sometimes the waters can be muddied by too many people saying too many things that are not true about electronic cigarettes. So we want to take a few minutes and introduce you to the VAPESTICK&reg Brand. We also want you to know that any individual or site that reviews electronic cigarettes without including VAPESTICK&reg doesn&#39 t have all the information they need. We believe our electronic cigarettes are the best mid range products on the market. And we want to prove it to you by inviting you to try one of our e cigarettes today.

Quality of Build

Someone who reviews electronic cigarettes will always talk about the quality of the product&#39 s build. That&#39 s because some manufacturers use shoddy parts and low&#45 quality e&#45 liquid just to keep their prices down. At VAPESTICK&reg we believe there&#39 s more to a product than simply its price. We believe it&#39 s important to create an electronic cigarette that is affordable yet dependable, user friendly, and above all, safe. That&#39 s one of the reasons that VAPESTICK&reg is a founding member of UK&#39 s leading electronic cigarette trade association known as ECITA. Not only did we help develop the standards for electronic cigarettes in the UK, we abide by them strictly. With VAPESTICK&reg products you can be assured of only the highest quality build that meets SGS, CE and RoHS standards.

Value for Money

One of the things an individual user who reviews electronic cigarettes will talk about is price. We understand it&#39 s part of human nature to want to get the best products at the lowest possible price. But if you&#39 re not careful you can buy a cheap electronic cigarette that gives you exactly what you pay for. Poor taste, poor vapour, short battery life, and short atomizer life. With the VAPESTICK&reg Brand you don’t necessarily get cheap, but you do get the best value for money.

For example, our VAPESTICK&reg V1 disposable electronic cigarette sells for &#163 9.99, as opposed to other brands which can be had anywhere from &#163 6 to &#163 8. But at 500 puffs (the equivalent of approximately 50 tobacco cigarettes) ours lasts up to two times longer than the other brands. Sure, we&#39 re a pound or two more than the other guys, but when you do the math it&#39 s a much better value.

The VAPESTICK&reg brand carries value even into our rechargeable models. From the low&#45 end Classic starter kit at &#163 45, all the way up to our MAX kit at &#163 55, you get a complete high&#45 quality kit with everything you need to get started right away. Our starter kits provide you with 10 assorted refill cartridges (with an assortment of flavours and nicotine strengths), 2 atomisers, 2 lithium ion rechargeable batteries, an attractive velvet carrying pouch, USB charger, wall charger, and our &#34 V Card&#34 to help you prove to sceptics that e cigarettes are legal just about anywhere in the UK. You get all of that at a price between &#163 45 and &#163 55. That’s value for money in our book.

The Trustworthy VAPESTICK&reg Brand Name

Finally, someone who reviews electronic cigarettes will usually recommend that you buy a product based on the trustworthiness and name recognition of the company. As far as we&#39 re concerned, the VAPESTICK&reg Brand carries with it a reputation unparalleled by our competitors. Just to prove how confident we are in your satisfaction we offer a 30 day, hassle free return policy. We&#39 ll even throw in rapid shipping so you have your VAPESTICK&reg products at your door as soon as is humanly possible. At VAPESTICK&reg we believe no one else can do what we do and were bound and determined to prove it to you. So forget all the other reviews, electronic cigarettes from VAPESTICK&reg are all you need to know.

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If you would like to try the Best Electronic Cigarette available, please view our range of premium quality VAPESTICK E Cigarettes which come with our 30 Day Full Refund No Quibble Guarantee…