HeatSticks is a revolutionary product system. It heats tobacco instead of burning it. This creates tobacco vapor. This allows the adult consumer to enjoy the authentic tobacco taste. The taste experience is different with the IQOS system than with conventional cigarettes. Nothing is burned, there is no ashes and less smell than when a conventional cigarette burns. Hence, HeatSticks have triumph movement through the Canadian market.

How do HeatSticks work?

The IQOS system consists of an IQOS Pocket Charger, an IQOS Holder and HeatSticks. IQOS heats the tobacco instead of burning it. Compared to conventional cigarettes, HEETS contains tobacco blends and flavors that have been specially developed for lower operating temperatures. The HeatSticks is inserted into the holder. Specialized technology ensures that the tobacco is heated to the correct temperature. The IQOS Pocket Charger is used to recharge the holder after each HeatSticks. The combination of precisely controlled heating, the special tobacco mixture and the unique design of the tobacco HeatSticks provide adult consumers with tobacco vapor that meets expectations in terms of volume, taste and enjoyment.

What kind of smoke is it that arises?

Since the tobacco is not burned, but only heated, IQOS does not produce smoke, but steam. It mainly consists of water, glycerin and nicotine.

Is IQOS an e-cigarette system? What is the difference?

IQOS and e-cigarettes are different products. It connects that no tobacco is burned and electronics are used. With electronic help, e-cigarettes generate vapor (also called aerosol) from a liquid that can contain nicotine. It contains no tobacco. In contrast to e-cigarettes, IQOS heats real tobacco. This creates a real tobacco taste without combustion. With IQOS, many taste, sensory and ritual aspects come closer to conventional cigarette smoking than e-cigarettes.

Do HeatSticks produce the Marlboro flavor?

Because the HeatSticks are made from real, high-quality tobacco, they offer a real tobacco taste. They are available in different flavors. Still, the taste is a little different from that of traditional Marlboro cigarettes because HeatSticks are heated and not burned.