Due to the success of the advertisement, Tareyton briefly enjoyed robust sales, which put them in the Top 10 of all American cigarette brands, in the mid to late 1960s. 5 The brand declined somewhat, to thirteenth, when the slogan waned in 1979. 6

In 1971, radio and television advertisements for tobacco products were banned from American broadcasting stations, and Tareyton’s television jingles ended. However, after the ban, the slogan continued to be used in magazines and newspapers, due to the slogan and the name recognition the brand received. In 1975, the slogan was used to advertise for the Tareyton “100”. 7

In 1976, the American Tobacco Company, which made Tareyton cigarettes, introduced Tareyton Light cigarettes. In the new advertisements, men and women sported “white eyes,” with an updated slogan “Us Tareyton smokers would rather light than fight!” The two slogans would be used to sell the two separate variations until 1981, when market value declined.

This slogan was notable in that it was the final slogan used for the Tareyton brand. Declining sales led to an end of advertising the brand.

Cultural impact edit

The then fresh slogan was adopted by supporters of Barry Goldwater during the 1964 campaign for the presidency. Goldwater appeared to have the nomination in hand as the primary season closed, but supporters of the moderate Republican William Scranton tried to mount a “Draft Scranton” reply. “Goldwater Girls” (mostly adult women) were seen at Scranton events wearing bandages and sporting signs saying “We’d rather fight than switch!”. 8

A 1964 single released on the Camp Records label parodied the slogan with the song “I’d Rather Fight Than Swish,” using the slang term swish, meaning to behave effeminately. 9

Thomas “TNT” Todd, a civil rights activist, parodied the slogan to make a point regarding the Vietnam War in a 1967 speech. Todd was quoted as saying, ” our best trained, best educated, best equipped, best prepared troops refuse to fight! Matter of fact, it’s safe to say that they would rather switch than fight!” The audio clip of his speech was later used as the prelude to the 1989 Public Enemy single “Fight the Power.” 10

In April 2013, an advertisement for the Windows Phone pictured camps of fighting Samsung Galaxy and Apple iPhone users along with the slogan “Don’t fight. Switch.” 11

Famous “Tareyton fighters” edit

Many actors who would later become well known for other reasons appeared in the Tareyton ads. Examples include future entrepreneur Martha Stewart, who appeared in a print ad, and actor Lyle Waggoner, who was featured in a television commercial in 1966.

References edit

Electronic cigarette reviews

Cigarettes taxes canada :: buy european cigarettes

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Quick Start Guide To Vaping E Cigs

We know at first this can be a bit confusing, so we created this as a fast start guide to clarify some basics about electronic cigarettes.


What Do You Need For Bare Essentials?

You need a battery and flavor cartridge refills (these put together resemble an actual cigarette), with a charger to recharge the battery.

Pictured to the right are the absolute bare essentials a battery with a cartridge next to it, 5 flavor cartridges, and a USB charger.

There are other options for e cigs, but most people when starting out want the closest thing to an actual cigarette, and e cigs with cartridges (also known as cartomizers) are the closest.

Try one out to see if you like it, and then you may want to look into more advanced things like refilling your own, or e cigarette mods etc.

Most Affordable Way To Get Out Of The Gate

Look at a starter kit, and we recommend getting 2 batteries. If you like it and the battery dies, that sucks!

How Does An E Cig Work?

With the basic models, there is a heating filament inside the cartridge that heats up the nicotine vapor. This is activated by just inhaling through some models (automatic batteries), or when inhaling you need to hold down a button with manual batteries.

What About Modded E Cigs and APVs (Advanced Personal Vaporizers)?

If you’re looking for an upgraded battery, variable voltage device, or tank systems and clearomizers, check out VaporZone.

They have an awesome line of APVs, and they also carry a ridiculous amount of e juice to choose from.

To the right are a couple of their models, which go from the basic tank system all the way to the maxed out Rebel, which is for those who want an APV with all the bells and whistles essentially its own computer.

Which Brands Are Closest To An Actual Tobacco Cigarette?

Just like with the analogue predecessors (another name for regular butts), everyone has their own taste. You may want to try more than one.

Here Are Our Top Choices For The Closest To The Real Thing

For Marlboro Red V2 Cigs Red 18 Available at

Nice tobacco flavors Halo Tribeca, South Beach Smoke, Green Smoke and Bull Smoke Tobacco flavors

Menthol South Beach Smoke Menthol

Each Listed Is Available For Purchase Direct From The Company

If you purchase your e cigs from any of the above companies we have coupon codes here to save you some money on your online purchase.

We hope that clarified some of your basic questions with electronic cigarettes.

An Introduction To E Cigarettes

How’s it going? Welcome to our site.

We’ll be going over various e cigarettes that we’ve tried, and giving our reviews. Myself and my friend Greg created this site because we both love e cigs, and decided to share our experience and findings with electronic cigarette brands to help you figure out which will be best for you.

As for me, I’m Martin (the guy to the left sitting in a car), and I have smoked for a while now, over 10 years. Now this sounds like a 12 step meeting lol.

Anyways, I guess that reference could be fitting since I am pretty addictive with most anything I do. Maybe you can relate.

As a smoker, I’m the type of person who likes my Marlboros, and I like it that way. They are one of those loyal companions, and if it ain’t broke, why fix it, right?

That brings me to electronic cigarettes&#8230

I suddenly heard of a few people around me who started using e cigarettes, and liked them. They love smoking cigarettes just like I do. Most people I knew used the same e cigs, and had tried other e cigs in the past, so they have some nice experience.

That was the one thing that piqued my curiosity that I knew of a few people who loved smoking, like me, who really like these e cigs.

What Really Sold Me On Taking The Plunge?

Yep, what you see pictured here to the right >

Everyone has their own habits and ways, and mine was&#8230 I love my cigarettes, and wasn’t looking to quit, or cut back or anything, I just loved my smoking habit.

Then my sister brought them up to me, as I was looking at my budget, and she’s like ‘these things cost me pennies every day.’

I asked for some clarification, and she meant ‘less than 50 cents, maybe less than 25 cents even’.

At that point, whether it is 25 cents a day, or 50 cents, I am over here paying $16 a day for 2 packs of Marlboros.

Then I realized if I liked them even a little, I could hopefully cut back and save some cash if I liked them enough to satiate that fix. I decided to try one out. I chose the Joye 510, my sister’s e cig of choice, and the gateway ecig for a lot of people (I have since upgraded) and got regular tobacco flavor, since I wasn’t looking for dessert flavors, as I liked my Marlboros.

I then did find I liked them, and immediately cut back, as I just switched back and forth, and she was right, it is pennies a day, when you refill your own with e liquid. (You can refill any brands, so it’s the same thing I have a video how to refill them here on the V2 page).

If The Cost Of Smoking is Your Primary Motivation

We recommend heading over to and get their starter kit for $29.95 (it will cost you $50 or more to get the equivalent in parts just about anywhere else). Then head over to or and buy some refill liquid and refill your own. (Watch our video how to refill e cig cartridges here).

It is cheap enough where you may want to try both, and perhaps a couple tobacco blends (for tobacco we recommend Halo Tribeca or V2 Red). A couple of bottles will cost less than a carton of regular butts, and the cost of daily use is less than $1 day, maybe significantly less depending how much you vape.

Update for September 2013 My sister has been converted to V2 E Liquid, after enjoying her own brand for over a year, and she loves the V2 E Juice.

So, that’s my intro to e cigs. We’ll be going into more specifics on our site, with brands etc. and we’ll be trying some different brands and giving our reviews.

Check out our reviews of the best electronic cigarette brands here!

We created a page for our V2 Cigs, Green Smoke and South Beach Smoke reviews, for those of you who want top quality (all three of them are essentially the Cadillacs of electronic cigarettes).

The link above has a more expansive list of the various electronic cigarettes we are reviewing, which we’re continually updating.

Now, to hopefully make your search easier, here are a couple topics that may interest you

  • To check out the top rated e cig brand by , check out V2 (they are in the top 10,000 sites, which is no joke considering there are millions, or perhaps billions of websites).
  • For the cheapest and best product for the money, check out Bull Smoke, and also go here to see how it is the cheapest option.
  • For cool quotes, check out our daily quote page here.
  • To follow us on Facebook (we have some cool stuff coming!) and keep up with our updates, check out and like our Facebook page here. Another September Update Our giveaways (currently V2 and South Beach Smoke starter kits) have commenced
    , check out our Facebook Page for details.
  • To see our top picks, check out our top 5 list here.
  • Here is a video all about vapor cigarettes, hopefully with everything you need to know about them and getting started vaping.

Otherwise, we hope our site helps you find what you’re looking for. Leave a comment with helpful feedback, e cig tips, recommendations of any brands you’d like us to review, a cool quote to add to our daily quote page, or anything you’d like to see us cover on our site, and we will consider it.

Thanks for stopping by!

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