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“old” winston appreciation thread

Marlboro marketing campaign aimed at young people, anti-tobacco report says

Yes, certainly, Fred & Barney, Winston smokers. You still see clips from those commercials and images of Joe Camel on news shows where the subject is smoking advertising or youth and smoking.

It’s not that my memory is so good, it’s just that I was an impressionable preteen in the years when I’ve Got a Secret was in its heyday. I was also just entering my teens in those Flintstone years you mentioned. Reflecting on the game show as I was writing about it, it is interesting to me that I remember that episode on the Winston slogan better than about any other episode of the show. I’ve Got a Secret was a major family oriented prime time show on CBS during those years, and it’s one of the shows I watched regularly. So I got a heavy dose of Winstons in my grade school years, long before I ever smoked my first cigarette. Nobody in my immediate family smoked, but smoking was all around. My Scoutmaster smoked, many of my teachers smoked, some of my parents’ friends smoked…. I was obviously developing a curiosity about smoking, and this advertising played right into it. The heavy exposure to Winston advertising on I’ve Got a Secret, week after week, I am quite sure, determined my early brand preferences years later when I started. It is no wonder that cigarette advertising on TV was eventually worked!

Not sure how much TV cigarette advertising actually caused kids to start smoking (maybe not so much). But I’m quite sure it influenced brand selection when they did. Joe Camel became so controversial partly because it was much more effective in print ads after TV ads were banned than anything RJR produced about Winston or Salem (which I also smoked occasional packs of, BTW, and Salem was the first pack of cigarettes I ever bought).

If you’ll indulge me one more evidence of my preteen smoking curiosity as indicated by selective impressions recalled years later
Around 1959 60, when I was about 11 or 12, I also became a huge fan of Mad Magazine (remember Mad Magazine? It was a monthly comic bookish style satire publication aimed at older kids and teens). I’ll never forget one article I read there while sitting in a rocking chair on my grandmother’s porch (note that I even recall where I was when I read it). A strip called “The Lighter Side of Smoking.”
First frame Man looks out window of home and there’s a blizzard outside. He says, “Nothing in the world could make me go out on a night like this!”
Second frame Man looks frantically through drawers and under living room cushions. He exclaims, “Oh, Gawd!! There’s not a cigarette in the house!”
Third frame He’s in his car driving through the storm to get cigarettes.

I did not even try my first cigarette until just about my 17th birthday. But I’m sure the fact that these early memories are still so clear in my mind speaks to an early interest in smoking that guaranteed I would eventually have to try it.