January 7, 2012 / Branding & Design / No Comments 1 Flares Twitter 0 Facebook 0 Google 1 LinkedIn 0 Buffer 0 1 Flares x

In today s world of fast paced technology evolution many new companies have come to the forefront of the public s eye by developing innovative approaches to solving commonly found problems. One such brand recently came to Eventige with a new product called Electronic Cigarettes. The idea of an electronic cigarette is a relatively new technology and not many know about it or have tried using it as an alternative to smoking. The barriers to market entry were great, but the Eventige team was up to the challenge.

Smokers are very loyal to their brands, but more and more users are realizing the health benefits of quitting, or limiting their daily use of traditional tobacco products. Electronic Cigarettes fill this void with a very unique technological breakthrough, the atomizer. Water vapor is combined with nicotine and flavoring within the cartridge body, while a powerful lithium ion battery heats the element, producing a smoke effect of water vapor.

The initial marketing development of the Logic Disposable E Cig Brand began with a complete visual overhaul of the E Commerce Backend Shopping Cart. The images were updated and changed, the social media was added as part of the header and messaging, and the new Web 2.0 portals were bumped in messaging and the number of participants.

Work continued as Eventige designed and developed the Twitter Automation & Integration Systems to give the brand live visibility with no work involved on the client side. The systems run in the background and generate fresh content that is translated via an automated update on the Twitter feed. Likes were added to the Facebook Fan Page, and the YouTube Channel received a complete overhaul together with a new video and background soundtrack.

The next stage in the strategic development concentrated on Point of Sale items to help store owners push the product and convert early adopters of the product niche. These included Double Sided Stickers, Counter Mats, and other Marketing Media.

Next in line was the design and production of the Tradeshow Media and Custom 3D Design, which centered on creating a lifestyle brand appearance, connecting the consumer to the brand with an impactful presentation to the product category. Eventige utilized multiple stages of design to create all of the needed media for Logic to push sales to local distributors across the country. The goal was to be as dynamic, new, and innovative in the marketing media as possible a new technology deserved a fresh outlook on branding & design and our team understood that from day one. No media was copy & pasted for this client everything was developed from the ground up.

Next in line for development were the display cases to go inside of the retail locations. Similar to the concept of the Red Bull Mini Fridge, the E Cig Cases needed to have a strong presence and recognizable branding, so Eventige developed and designed custom 3D Rendered applications for the brand to explore.

Giving choices to our clients and presenting innovative mockups with visual representations of what is to be in real life is an important deliverable in today s marketing environment. Often it is hard to visualize the end product through e mail descriptions or pictures of previous projects, so we try to be as dynamic as possible and present our clients with mockups every step of the way so that they can feel at ease knowing that the product they are buying into, is in fact a custom marketing solution designed specifically for their brand, rather than copy/pasted from a previous client account. says Alexei Alankin, CEO of Eventige Media Group.

The process of development continued with a heavy emphasis on SEO, future trade show fulfillment, and consulting services to cap off what already was a very full featured marketing program and development process. Logic is sure to be around for a long time and for many smokers this brand not only offers a smoking alternative, but could be the reasons that a daughter has a father growing up, or a son has his mom to thank at graduation. Electronic Cigarettes aren t just a product or a client account, they are saving lives every day and helping people get healthy so for us at Eventige Media this isn t just a client account, but rather we see this opportunity to help people as a blessing and since have been contacted by several other Electronic Cigarette companies to help them drive the message of health and positive lifestyle choices home to the consumer.

Multisensory Experiential Marketing SpeechTrans Inc. Branding Design and Event Marketing Global Strategic Development Author Alexei Alankin

Innovation Activist & Founder of Eventige Media Group. I’d love to connect with you on LinkedIn, Facebook and Google .

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  • Greentech Gold Award for excellence in Safety Management for the year 2007 to the Bengaluru, Kolkata and Saharanpur cigarette factories for the high level of performance that the units have achieved in Environment Health and Safety (EHS). Saharanpur along with Kolkata and Munger factories were honoured with the Gold award and the Bengaluru Factory with the Platinum Award in 2006.
  • Greentech Gold Award for Excellence in Environment Management 2007 to the Bengaluru, Kolkata and Munger factories.
  • Safety Innovation Award for 2007 and 2006 for Innovative Safety Management System to the Bengaluru Factory from the Institution of Engineers and also the Unnatha Suraksha Puraskara Award 2006 from NSC Karnataka Chapter.
  • Golden Peacock Award for Occupational Health and Safety from the Institute of Directors, New Delhi Award for Outstanding Performance in Environment Health and Safety from the CII and the Suraksha Puraskar Award from the National Safety Council, Mumbai to the Kolkata factory in 2007 and the “1st National Security Today Award” in the category of Best Maintained Fire Safety System in 2005.
  • Occupational Health and Safety Gold Award from the ROSPA, UK the Winners Trophy Safety Health and Environment Award from the CII Eastern region National Award for Excellence in Water Management and Innovative Project Award Initiatives for Energy Conservation from the CII to the Munger factory in 2007 and also the Excellence in Water Management Award from CII GBC for 2006.
  • All the four factories are certified by Det Norske Veritas (DNV) for ISO 14001, for their Environment Management Systems, OHSAS 18001 for their Occupational Health and Safety Management Systems (OHSMS) and the ISO 9000 2000 for Quality Management Systems. The Kolkata factory is the first cigarette factory in India to be awarded the SA 8000 Certificate for Social Accountability by Det Norske Veritas (DNV) in June 2004.

    ITC’s R&D Centre at Peenya, Bengaluru has the distinction of being the first independent R&D centre in India to get ISO 9001 accreditation and certified with ISO 14001 for Environment Management Systems by DNV. The R&D Centre is also certified for the standard ISO/IEC17025 2005, by National Accreditation Board for Testing and Calibration Laboratories (NABL). This certification is awarded for “General requirement for the competence of Testing & Calibration Laboratories”