Marlboro cigarettes have special capsules now
Marlboro cigarettes are rightfully considered the “face” of the cigarette market. They are recognized anywhere in the world, which testifies not only to a successful advertising campaign, but also to the high quality of products, which the manufacturer has always adhered to.
Today Marlboro cigarettes are deservedly ranked on the list of the best-selling tobacco products in the world. It is worth noting that the brand was founded back in 1924 by Philip Morris. Initially, cigarettes were positioned as female, as evidenced by the sensitive advertising slogan: “soft as May.” To emphasize the positioning, the manufacturer has equipped the cigarettes with a filter with an elegant red edging to hide lipstick marks.
The tutu is invariably adorned with an old Latin proverb: “I came, I saw, I conquered!” – the authorship of which is attributed to the Emperor Julius Caesar himself.
In the middle of the twentieth century, Philip Morris decided to expand the target audience of Marlboro cigarettes, entering a fundamentally new market for the brand – the men’s market. To reach the audience, a serious advertising campaign was launched, the faces of which were athletes, military, sailors and cowboys.
The customers liked the last image so much that for many years it became permanent in the brand’s advertising. In addition, the brand became the title sponsor of the prestigious series of car runs, in particular, its logo has been on Ferrari cars for a long time.
All varieties of Marlboro cigarettes are sold with a filter. American Blend, made from frozen varietal tobacco, appears as a filler. Sharp taste, thick rich smoke and bright burning are the characteristic features of the American brand of cigarettes. These are men’s cigarettes with a history, the quality of which always remains at its best!
in 2010, Philip Morris technologists released a new filter type to the tobacco market, into which a menthol oil capsule was inserted. The smoker had a choice whether to smoke a regular product or crush a capsule and enjoy the effect of real frosty freshness.
Marlboro cigarettes are made only from premium tobacco using modern technology. This affects the quality of the products and the popularity of Marlboro tobacco products.