Marlboro online » a brief history of marlboro cigarettes
The famous Marlboro Blue Ice got the name form a street in London , Marlborough . The brand was owned by Phillip Morris company , based at that time in UK and which further created its subsidiary, Phillip Morris USA, in the city of New York. The history of well known brand begins in 1847.
Initially , Marlboro was targeted at female smokers as main customers. Several advertisements introduced Marlboro to the fairer sex as Mild as May , also the cigarettes manifested a unique design having the tip colored in red which ensured that the lipstick marks would not be visible on the cigarette. After little success with female smokers in UK, in the 1920′ s Marlboro was re targeted to female smokers in the United States with a stress that Marlboro had a mild taste.
Due to socio political events on the globe , the market for Marlboro cigarettes during the WW II started falling , but it reappeared in in the 1950′ s with a focus on promoting filtered cigarettes. At that times , the majority of cigarettes were non filtered thus , selling Marlboro which was filtered cigarette appealed to the public awareness of a healthy life.
Later a substantial change of advertising was made. All the subtle allusions to women disappeared and the company started to promote Marlboro as a man’s cigarette. The first icon of this new change in marketing was the ‘Tatooed Man’ and later on images used in their ads evolved more and more into those depicting particularly macho types beginning with images of naval officers and ending with livestock ranchers . In 1954, the famous Marlboro cowboy was introduced as part of Marlboro advertisements and till date the image of this Marlboro man is what appears in minds of both smokers and non smokers when thinking of Marlboro.
The Marlboro advertising campaign, is said to be one of the most brilliant ad campaigns ever. It transformed a feminine campaign, with the slogan “Mild as May”, into one that was masculine, and which led to significant and immediate effects on sales. By 1957, sales represented a 300% increase within two years.
Since 1972 , Marlboro rooted deeply in the cigarettes market and it remains the most popular cigarettes brand on the globe until now. It is available in various kinds such as flavored cigarettes, menthol, light and even clove flavored. It is patronized by different classes of both men and women . Irrespective of rising cigarette taxes, increasing cigarette prices and recessionary times, Marlboro cigarettes enjoys its popularity throughout the world and is not affected by any of the above factors.
Marlboro cigarettes – marlboro coupons & cigarette reviews
Cheap cigarette brands
Brand Variety Type Reviews Rating Marlboro 72’s Regular 28 reviews Marlboro 72’s Shorts 2 reviews Marlboro 83’s Regular 19 reviews Marlboro Amber (Mild) 0 reviews Marlboro Beyond Regular 5 reviews Marlboro Black 100s 25 reviews Marlboro Black Shorts 10 reviews Marlboro Black (Full Flavor) Regular 25 reviews Marlboro Black Bold 100s 3 reviews Marlboro Black Menthol 100s 13 reviews Marlboro Black Menthol Regular 39 reviews Marlboro Black Menthol Shorts 1 reviews Marlboro Black NXT Regular 6 reviews Marlboro Blend No. 27 100s 3 reviews Marlboro Blend No. 27 Regular 81 reviews Marlboro Blend No. 29 Regular 1 reviews Marlboro Blend No. 54 Menthol 100s 30 reviews Marlboro Blend No. 54 Menthol Regular 3 reviews Marlboro Blue Ice Menthol Regular 3 reviews Marlboro Bright Leaf Regular 1 reviews Marlboro Clove Mix Regular 0 reviews Marlboro Core Flavor Regular 4 reviews Marlboro Edge Regular 9 reviews Marlboro Filter Plus Regular 2 reviews Marlboro Flavor Mix (Mediums) Regular 0 reviews Marlboro Flavor Note Regular 1 reviews Marlboro Frost Blue Regular 2 reviews Marlboro Full Flavor 100s 34 reviews Marlboro Full Flavor Regular 38 reviews Marlboro Full Flavor Shorts 5 reviews Marlboro Full Flavor (Red) Rolling Tobacco 2 reviews Marlboro Full Flavor 83’s Regular 0 reviews Marlboro Gold 100s 3 reviews Marlboro Gold Regular 1 reviews Marlboro Gold Shorts 1 reviews Marlboro Gold Advance Regular 1 reviews Marlboro Gold Touch Lights Regular 3 reviews Marlboro Ice Blast Regular 2 reviews Marlboro Icy Mint 0 reviews Marlboro Lights 100s 31 reviews Marlboro Lights Regular 106 reviews Marlboro Lights Shorts 1 reviews Marlboro Lights (Blue made in Philippines) Regular 2 reviews Marlboro Lights (Gold) 100s 3 reviews Marlboro Lights 72’s Regular 5 reviews Marlboro Medium 100s 7 reviews Marlboro Medium Regular 32 reviews Marlboro Mellow Shorts 0 reviews Marlboro Menthol 100s 10 reviews Marlboro Menthol Regular 63 reviews Marlboro Menthol Shorts 4 reviews Marlboro Menthol 72’s (Blue) Regular 2 reviews Marlboro Menthol Blue Regular 3 reviews Marlboro Menthol Lights 100s 9 reviews Marlboro Menthol Lights Regular 27 reviews Marlboro Menthol Lights Shorts 1 reviews Marlboro Menthol Milds Regular 21 reviews Marlboro Menthol Silver 100s 1 reviews Marlboro Menthol Ultra lights 100s 0 reviews Marlboro Menthol Ultra Lights Regular 5 reviews Marlboro Mix 9 Flavored Regular 1 reviews Marlboro NXT Regular 5 reviews Marlboro NXT Shorts 0 reviews Marlboro Original (Gold) Rolling Tobacco 1 reviews Marlboro Peppermint 3 reviews Marlboro Prime Touch (Lights) Regular 0 reviews Marlboro Purple 100s 0 reviews Marlboro Reds 100s 26 reviews Marlboro Reds Regular 255 reviews Marlboro Reds Shorts 6 reviews Marlboro Rich 2 reviews Marlboro Silver Shorts 2 reviews Marlboro Skyline Menthol 100s 11 reviews Marlboro Skyline Menthol Regular 53 reviews Marlboro Smooth 100s 3 reviews Marlboro Smooth Menthol Regular 102 reviews Marlboro Southern Cut 100s 0 reviews Marlboro Southern Cut Regular 30 reviews Marlboro Southern Cut Shorts 0 reviews Marlboro Spearmint 5 reviews marlboro special blend 100s 16 reviews Marlboro Special Blend (Black) 100s 0 reviews Marlboro Special Blend (Black) Regular 44 reviews Marlboro Special Blend (Gold) 100s 3 reviews Marlboro Special Blend (Red) 100s 9 reviews Marlboro Special Blend Gold Lights Regular 12 reviews Marlboro Special Blend Lights 100s 4 reviews Marlboro Special Blend Red Regular 21 reviews Marlboro Spice 0 reviews Marlboro Twist Regular 0 reviews Marlboro Ultra Light 72’s Regular 9 reviews Marlboro Ultra Lights 100s 8 reviews Marlboro Ultra Lights Regular 30 reviews Marlboro Ultra Lights Shorts 0 reviews Marlboro Ultra Lights (Silver) Regular 5 reviews Marlboro Virginia Blend Regular 50 reviews Marlboro Virginia Blend Bright Leaf Regular 4 reviews Marlboro Wides Regular 3 reviews