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More is a brand of cigarette which was originally marketed to both men and women and then changed its primary focus to women consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The More brand does, however produce shorter versions with the typical white wrapper and white or cork filters.

Initially tested in Oklahoma City in 1974, the brand was introduced nationally by R.J. Reynolds Tobacco Company in June 1975. Bridging the gap between cigars and cigarettes ‘More’ was the first successful 120mm cigarette. It had a strong flavor and when introduced was higher in “tar” and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include ‘light’ styles in the form of both brown and white 120 mm and a beige 100 mm. The brand is currently a product of JT International (JTI), in the EU and in the Philippines by Fortune Tobacco (PMFTC, Inc.).

Sponsorship edit

More Jutaria, Malaysian game show, RTM1 1991

See also edit

• Fashion brands
• Smoking culture

R.j. reynolds tobacco company

Virginia tobacco stores find discounts & coupons

R.J. Reynolds puts limited marketing support behind these brands, focusing on balancing the brands’ scale and long term profit.

Winston

Winston was introduced in 1954 and became the first nationally popular filtered cigarette. By 1966, Winston became the best selling cigarette in the nation, a position it held for 10 years. Today, Winston remains one of the country’s top 10 cigarette brands.

Salem

Salem was introduced in 1956 as the first filtered menthol cigarette. Salem eventually dominated the menthol category becoming one of the world’s best selling brands. Today, Salem remains one of the best selling menthol brands in the United States.

Doral

Doral was introduced in 1969 and repositioned in 1984 as a savings brand, becoming the first branded cigarette to compete in the growing value segment. Doral quickly became and continues to be one of the leading savings brand in the United States.

Kool

Launched in 1933, Kool was the first menthol brand to gain nationwide distribution and it quickly became one of the world’s most famous menthol cigarettes. Kool is distinctive among menthol cigarettes because it delivers an intense menthol smoking experience that is bold, yet smooth. Kool achieves the perfect balance of rich tobacco taste by combining specially blended tobaccos with the fresh flavor of menthol. The fusion of tobacco and menthol is symbolized by the interlocking “O’s” in the Kool logo, which are present today in much the same form as on the original packaging.

Misty

Misty was introduced in 1990 as a value priced brand in the slims segment. Misty rapidly grew to become the country’s leading value priced slims brand, a position it holds today. Its combination of quality and affordability provides Misty a loyal base of consumers.

Capri

Launched in 1987 Capri created a new segment in the U.S. cigarette industry the “super slim” cigarette. Capri cigarettes are 17mm in circumference versus 23mm for a traditional “slim” cigarette. Capri’s “Luxury Length” 120mm styles soon followed, providing a unique product for adult smokers wishing to express their own personal style. With a premium tobacco blend and thin, stylish packaging Capri is the leading brand in the super slims segment.