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History of cigarettes Marlboro have the delicious taste that originates in England 1847. and initially they were intended for smoking of females. The focus on the consumer sector has not brought great success, then in 1920. Marlboro brand focused on women smoking United States. The company emphasized that the Marlboro cigarettes were soft, not strong. Efforts to move the brand made and during the second world war, until ultimately the brand has not been definitively withdrawn from the market. In 1950 Marlboro cigarettes were introduced in the market again, this time focusing on the consumer impact of cigarettes on health. In those days most of the cigarettes was sold without filter. Marlboro cigarettes were with filter that demonstrated the obvious impact on public consciousness of people through their health.

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Later, in the 50 ies, the company will discontinue its policy, the request only to women, promote the brand and among men. The first step of the marketing Pack became ‘the man with the tattoo’, pictured in the given picture. The commercials have become healthy and be hardened men. The style shown in advertising, increasingly stood out male macho. The original images, making the advertising image, the serve as naval officers and owners of the ranch. In 1954. was now known as ‘Marlboro Man’, and by 1963 he was the only representative in Marlboro cigarette ads. In about 1962 Marlboro brand gained its greatest popularity and since then almost most of the time not handed over their positions. Despite the fact that Marlboro cigarettes are no longer at the peak of sales, the brand is still estimated at more than 21 billion. the Dale. The Marlboro bypasses brands such as Vogue, Hewlett Packard and Gillette. In mid August 2006 the Federal District Court found that the name ‘Light’, ‘Ultralight’, ‘Natural’ or ‘Mild’ can not be used. The judge argued that the names have the meaning of positive impact on human health, thus, misleading. A corresponding order that changes in names must occur before 2007. As an experiment, Philip Morris decided to use colors instead of banned words in the title. On this basis, the producers decided to rename the Marlboro Light in Marlboro Gold, and Marlboro Ultralight in Marlboro Silver. Marlboro brand (Marlboro) known from 1924 onwards. Their manufacturer is company Philip Morris. I wonder what originally Marlboro cigarettes were placed in the women’s. The red bar on the filter allows to hide the trail of lipstick, the face of the advertising company was chosen by Hollywood star Mae West, and the slogan ‘MIld as May’ ‘Gentle as May’. In 1947 the rebranding was made, which went down in history thanks to one of the most memorable advertising campaigns ‘Tattooed Man’ marketer Leo Burnett. Marlboro cigarettes from the female turned into men, and the face of the brand became famous cowboy Marlboro. The first ‘Marlboro Man’ is considered the Lieutenant of the United States Navy. At the same time was changed and Pack design a well known white arrow in a red background, as well as packing ‘Flip top’ from solid cardboard with a hinged lid.

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