Eve cigarettes used very feminine art and marketing, starting with the cigarette itself which was long and slim, originally 100mm but lengthened to 120mm within two years, in order to be more readily identified with the feminine ideals of slimness and length. The filter and box of earlier generation Eves were decorated with flowers to look feminine and fashionable, specifically signifying that this was a lady’s cigarette, as well as to catch the eye of consumers.

The advertising approach was to make Eve appear to be a beautiful cigarette which made the woman who chose to smoke Eves more attractive, creating a sense of appeal to feminine vanity. Accordingly, the objective was to capture the market share from other brands, particularly other brands targeted to women, and to recruit non smokers, suggesting that an Eve smoker is more attractive than a woman who did not smoke.

The marketing approach was designed to be very feminine. Models were very elegant, ladylike, and elaborately made up. Advertising text complemented the feminine imagery. In 1976 Eves were even marketed in association with a fashion line with colors and floral prints similar to Eve cigarette packs. The message was that women who smoked Eves were feminine, ladylike, and ladies of leisure. Slogans used included “Finally a cigarette as pretty as you” and “Every inch the lady”.

For almost 40 years Eve cigarettes have been aimed at the same niche market, women and young girls who wish to appear ladylike. They have not sold as well as the competing Virginia Slims cigarettes, which have always had broader appeal.

Packaging edit

The packaging has evolved to keep up with the times. Packaging went from a soft pack with the trademark flowers and drawing of Eve in the garden (gen. 1) to losing the female figure and retaining only the flowers (gen. 2) then moving the flowers to a band lengthwise on a white cardboard box (gen. 3). This packaging went unchanged until 1992 when the small multicolored flowers were replaced by thin orchid like flowers in jewel tones on the box, and a single small colored flower on the filter band of the cigarette (gen. 4). In Germany the packaging and cigarette design did not change, retaining the floral band. Menthol versions of Eve used similar designs but with more green tones. Shorter 100mm Eves in Regular and Menthol boxes were reintroduced in 1985 but gradually disappeared due to lack of interest. In 1990 Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor. Packaging was white flip top box with long stemmed flowers done in pale pastels, with a single pale pastel flower on the filter band. Menthols were similar but with more green. After 1992 packaging remained unchanged until 2002, except for yet another unsuccessful reintroduction of 100mm length Eve Lights and Eve Ultra Lights in 1991. In 2002 the flowers were replaced by butterflies (gen. 5). Ultra Lights lost the long stemmed flowers they had since their introduction and unified with the regulars for the first time by assuming the butterfly motif, with different colors identifying Ultra Lights (blue) and Menthol Ultra Lights (teal), to complement the colors identifying Lights (purple) and Menthol Lights (green). In 2002 soft pack 100s were reintroduced yet again, using the butterfly design of the 120s. And as before, 100s gradually disappeared.

As of 2010 update four styles of Eve cigarettes were available Eve Lights 120s, Eve Ultra Lights 120s, Eve Menthol Lights 120s, and Eve Menthol Ultra Lights 120s. The butterfly band around the filter and above the rings with the Eve logo was done in a subtle watermark, instead of bright colors as had been done in the past. By July 2010, in keeping with the Family Smoking Prevention and Tobacco Control Act, the words “lights” and “ultralights” had been removed. Eve Lights 120s were renamed Eve Amethyst 120s, Eve Ultralights 120s were renamed Eve Sapphire 120s, Eve Menthol Lights 120s were renamed Eve Menthol Emerald 120s, and Eve Menthol Ultralights 120s were renamed Eve Menthol Turquoise 120s.

See also edit

• Fashion brands
• Smoking culture
• Tobacco smoking

References edit

Stop smoking: how to quit cigarettes for good

Discount cigarettes in sachse, tx – reviews and directions

For all the intense efforts to reduce smoking in America over the past two decades, the progress has not been stellar. Today one in four men and one in five women still smoke.

For those who never smoked, this is a befuddling fact. Don’t smokers understand that cigarettes are the number one killer in America, that they dramatically increase risk for heart disease, stroke, cancer, high blood pressure, and almost every other health concern, small or large? How could any habit be worth this?

Truth is, most smokers do understand. They also understand the huge financial toll of smoking, with a pack of 20 cigarettes costing $10 in some areas (imagine $3,650 spent a year on cigarettes by pack a day smokers often people of only modest resources).

Then why do millions still smoke? In good part, because the nicotine in cigarettes is highly addictive. In good part, because smoking provides psychological comfort to some people. Perhaps most of all, because quitting smoking is so hard.

Researchers and businesses have responded strongly to the last point. Never have there been so many tools, systems, and programs available for quitting smoking. And with every month that passes, there is more research showing the benefits of quitting, and the drawbacks of not quitting.

So if you smoke, consider again whether it is time, finally, to quit. If yes, you’ll need to think through the best approach, perhaps working with your doctor or an expert. But the following 25 tips will help you succeed.

1. Make an honest list of all the things you like about smoking. Draw a line down the center of a piece of paper and write them on one side on the other side make a list of all the things you dislike, such as how it can interfere with your health, work, family, etc., suggests Daniel Z. Lieberman, M.D., director of the Clinical Psychiatric Research Center at George Washington University Medical Center in Washington, D.C. Think about the list over time, and make changes. If you are brave enough, get feedback from family and friends about things they don’t like about your use of cigarettes. When the negative side outweighs the positive side, you are ready to quit.

2. Then make another list of why quitting won’t be easy. Be thorough, even if the list gets long and discouraging. Here’s the important part Next to each entry, list one or more options for overcoming that challenge. For instance, one item might be “Nicotine is an addictive drug.” Your option might be “Try a nicotine replacement alternative.” Another reason might be “Smoking helps me deal with stress.” Your option might be “Take five minute walks instead.” The more you anticipate the challenges to quitting, and their solutions, the better your chance of success.

3. Set a quit date and write a “quit date contract” that includes your signature and that of a supportive witness.

4. Write all your reasons for quitting on an index card and keep it near you at all times. Here are some to get you started “My daughter, my granddaughter, my husband, my wife&#8230 “
You get the idea.

5. As you’re getting ready to quit, stop buying cartons of cigarettes. Instead, only buy a pack at a time, and only carry two or three with you at a time (try putting them in an Altoids tin). Eventually you’ll find that when you want a smoke, you won’t have any immediately available. That will slowly wean you down to fewer cigarettes.

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